Marketing theory - philosophy of science perspectives
- Författare
- Special conference on marketing theory 1982) San Antonio : Shelby D Hunt Ronald F Bush
- (Ed. by Ronald F. Bush and Shelby D. Hunt., Papers presented at the Third Special Conference on Marketing Theory, held Feb. 7-10, 1982, in San Antonio, Tex, Includes bibliographies and index)
- Genre
- Konferenser, Ej skönlitteratur, Konferenspublikation
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| American Marketing Association | 1982 | USA, Chicago | xi, 315 sidor. ill. 28 cm |